Last Updated: May 22, 2013
||This guide focuses on online resources, but also includes selected print titles. The guide highlights the main resources; it does not contain all of the materials in the library useful for marketing research.
- Mintel Oxygen
Detailed market research reports for personal care products, drinks, food, leisure & entertainment, retailing, technology, and more. Reports focus on US and UK, and include proprietary data and analysis of consumer attitudes and behaviors, market characteristics and segmentation, brand market share, and much more. Also available are detailed country and analyst reports for travel and tourism.
Use SimplyMap to develop thematic maps and reports from thousands of demographic, business, and marketing data variables. Includes consumer behavior data from Experian Simmons (60,000+ data variables, including over 450 categories and 8,000 specific brands.)
- IBISWorld (U.S., Global and China Industry Market Reports)
UH Manoa Library subscription includes the Core NAICS US Industry Market Research Reports, Global Industry Reports, and China Industry Market Reports. Identifies business operating risks and opportunities within 700 industries at the 5-digit NAICS level. Reports include supply chain information, forecasted revenue data, operating strengths and weaknesses, external drivers, competitive landscape, market share for major companies, and industry benchmarks. U.S. reports are fully updated three times per year on average.
OneSearch is a web-scale discovery tool for finding millions of articles, books, media and more using a single search. Includes the UH Voyager Catalog plus a huge index of academic journals on most topics. Also includes conference papers, maps, government documents, music scores, DVDs, archives & manuscripts, and more.