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Simmons Insights


U.S. adult consumer behavior data and cross-tabulation reporting from the Simmons National Consumer Survey.

  • product and brand usage
  • spending behavior
  • media and mobile device habits
  • lifestyle segmentations
  • psychographic measures, and more.

Includes SimmonsLOCAL data for 209 DMAs down to the zip code level, providing comprehensive media usage and consumer behavior for over 8,000 brands in 500 product categories.

Note: This is a very basic guide with simple examples just to illustrate the look and feel of this powerful database. You are encouraged to review the Simmons Insights user guide on the Product User Guide page.

Access Simmons Insights  
Note: Only 5 users allowed at one time.
If you cannot login, try again later. Please remember to sign out when finished to free up seats for others. Requires Adobe Flash 10.2.0 or greater.

Scheduled Maintenance Notice:
The Simmons Insights application has a maintenance window every Wednesday night starting at 10:00 PM EST, and from 10:00 AM until 3:00 PM EST on the first Saturday of every month.