Define Your Question
What brand or product or lifestyle are you exploring?
What do you want to learn about the customers related your product?
Default Crosstab and Study
The database defaults to a Crosstab builder screen with the most recently available National Consumer Study. Click the Study button if you want to change to another study (SimmonsLocal, Simmons Connect, etc.), or click Quick Reports to use the 13 prepared report templates.
There are three main sections:
In our example,