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Simmons OneView

Define Your Question

What brand or product or lifestyle are you exploring?

What do you want to learn about the customers related your product?

  • Demographics: gender, age, income, level of education
  • Psychographics: general attitudes, self-concepts, lifestyles
  • Media use: time spent, media choices (print, radio, television, internet)

 

Default Crosstab and Study

The database defaults to a Crosstab builder screen with the most recently available National Consumer Study. Click the Study button if you want to change to another study (SimmonsLocal, Simmons Connect, etc.), or click Quick Reports to use the 13 prepared report templates.

There are three main sections:

  • Left side contains the "questions" (approximately 60,000 variables)
  • Middle box will display the "answers" to your chosen "question"
  • Right side is where you will drop your selections to build your crosstab.

 


In our example,

  • Columns are used for your target ("Who you want to know about." For example, Men aged 18-24), and;
  • Rows are what you want to find out about the target ("What you want to know about the people you want to know about." For example, what brands do they buy, what do they read, where do they shop?).