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Simmons Insights

Product Research

Example Product-related Question

Which ready-to-drink ice tea brand are men and women drinking recently?

My Target? Men and women age 18-34 (placed in the columns)

What do I want to know? Which ready-to-drink ice tea brand consumed most (BRANDS MO)? (placed in the rows)
 

Set Your Variables

Use "Simmons Smart Search" and place target in columns.
 

 

Place your product questions in rows.
 


 

  • BRANDS MO = do you use this brand the most?
  • BRANDS ALSO = do you also use this brand? 


Run your Crosstab

Click the red arrow to retrieve your data.