Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Simmons Insights

Product Research

Example Product-related Question

Which ready-to-drink ice tea brand are men and women drinking recently?

My Target? Men and women age 18-34 (placed in the columns)

What do I want to know? Which ready-to-drink ice tea brand consumed most (BRANDS MO)? (placed in the rows)

Set Your Variables

Use "Simmons Smart Search" and place target in columns.


Place your product questions in rows.


  • BRANDS MO = do you use this brand the most?
  • BRANDS ALSO = do you also use this brand? 

Run your Crosstab

Click the red arrow to retrieve your data.