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Simmons OneView

Product Research

Example Product-related Question

Which ready-to-drink ice tea brand are men and women drinking recently?

My Target? All adult men and women (placed in the columns box)

What do I want to know? Which ready-to-drink ice tea brand consumed most (BRANDS MO)? (placed in the rows box)

Select Your Variables

Drag your selections to your columns and rows.

  • BRANDS MO = do you use this brand the most?
  • BRANDS ALSO = do you also use this brand? 

Run your Crosstab

Click the Run Crosstab button to retrieve your data.