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Simmons Insights

Quick Reports

After selecting Quick Reports (from the Essentials tab at the top of the screen), it is recommended that you change your study to Simmons Connect. This will allow you to use all 13 prepared reports and access all of the digital data collected in the Simmons Connect study. Otherwise you will only have access to the Demographic Profile and the Segmentation.


In this example, we will keep the Base as all adults, 18 and over (default).

We will use Bloomindale's as our Target. For this example, we selected BLOOMINGDALE'S (ANY-PURCHASED LAST 3 MOS).

Select desired report. In this example, we selected the Demographic Profile. Click the Red Arrow (Run Analysis).



Now you can export to Excel. The report is automatically broken into additional sheets by variable.

Click the Dashboard button to change to another report, for example, Segmentation. You will be amazed at the amount of information in each report.