Third edition features over 3,000 peer reviewed articles written by leading experts, including 36 Nobel Laureates. Regularly updated, searchable digital version of the 2018 20-volume set, ~17,000 pages. "The definitive scholarly reference work for a new generation of economists." [Publisher note]
Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands and social movements from 2015-2018. Entries profile major product/service, mobile app, social media, brand development, packaging, and other media strategies. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to the strategic marketing framework ensuring that the marketing strategies can easily be utilized in an academic environment as case studies, or illustrative examples often times described as "war stories" by professors.'
Call Number: E-book
"More than 500 entries authored and signed by key academics in the field. Additional entries look at major cities and popular destinations. Coverage of travel trends such as culinary tourism, wine tourism, agritourism, ecotourism, geotourism, slow tourism, heritage and cultural-based tourism, sustainable tourism, and recreation-based tourism."