U.S. adult consumer behavior data and cross-tabulation reporting from the Simmons National Consumer Survey.
Includes SimmonsLOCAL data for 209 DMAs down to the zip code level, providing comprehensive media usage and consumer behavior for over 8,000 brands in 500 product categories.
|Note: This is a very basic guide with simple examples just to illustrate the look and feel of this powerful database. You are encouraged to view the tutorial videos and guides from Simmons Research on the Tutorials and Guides page.|
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