Research Guides: Business Databases: Demographics

Consumer Demographics

SimplyAnalytics
Web-based mapping application for creating professional-quality thematic maps and reports using demographic, business, and marketing data. Includes Nielson Scarborough Data module. UH Mānoa users may "sign in as guest," or register for an individual account if you would like to save your work. NOTE: Only 5 users allowed at one time. If you cannot login, try again later.
Mintel Reports
Market research reports on consumer products, services, and lifestyles. Reports describe the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. U.S. reports, consumer data, and interactive databooks.
Mergent Intellect
Global coverage with Dun and Bradstreet's private and public company data searchable by company, industry, size, and location. Includes First Research industry reports, Nielson demographic reports, PRIZM consumer segmentation data down to the zip code level, residential directory information, and powerful reporting functionality.

data.census.gov
Data and digital content from the U.S. Census Bureau.
Census Business Builder
"...suite of services that provides selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format." Currently includes:
- Small Business Edition - data for a single type of business and geography at a time. Demographic and consumer spending data (ESRI) at the county, city/town/place, ZIP code and neighborhood (census tract) levels.
- Regional Analyst Edition - data for all sectors of the economy and for one or more counties. Demographic and consumer spending data (ESRI) at the city/town/place and neighborhood (census tract) levels.

Passport
Passport by Euromonitor is a comprehensive market research database providing key business intelligence on markets, consumers and companies, emphasizing consumer-related industries. It is an excellent source for international data, including market forecasts, consumer market sizes, consumer lifestyles, brands, and more.
Sage Data, powered by Data Planet
Formerly Data-Planet Statistical Datasets, search 52 billion data points in over 6.2 billion datasets sourced from over 70 public and private data providers. Allows users to manipulate datasets, compare multiple indicators and multiple sources, chart trends over time, and spatially represent data without requiring additional software programs. Includes the EASI Analytics Market Planner module, Data Axle Reference Solutions, as well as data from Zillow, Factset Corporate Fundamentals, US Stock Market Prices, and selected international market indices and exchanges.
Social Explorer
Social Explorer provides quick and easy access to current and historical census data and demographic information. The easy-to-use web interface lets users create maps and reports to illustrate, analyze, and understand demography and social change.
Data Axle Reference Solutions
Data Axle Reference Solutions (formerly ReferenceUSA) is a directory of business and residential listings. Includes the following databases: U.S. Businesses, U.S. Consumers / Lifestyles, U.S. Jobs / Internships, U.S. New Businesses, U.S. New Movers / Homeowners, U.S. Standard White Pages, Canadian businesses, and Canadian White Pages. Filter searches on nearly 40 unique data points, including geography, business type, number of employees, ownership, etc.