Business Research Guides   Tags: business  

Mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Includes consumer behavior data from Experian Simmons (60,000+ data variables, including over 450 categories and 8,000 specific brands.)

Basic steps to get you started with mapping and reporting on thousands of variables.

Detailed market research reports for personal care products, drinks, food, leisure & entertainment, retailing, technology, and more. Reports focus on US and UK, and include proprietary data and analysis of consumer attitudes and behaviors, market characteristics and segmentation, brand market share, and much more. Also available are detailed country and analyst reports for travel and tourism.

UH Manoa Library subscription includes the Core NAICS US Industry Market Research Reports, Global Industry Reports, and China Industry Market Reports. Identifies business operating risks and opportunities within 700 industries at the 5-digit NAICS level. Reports include supply chain information, forecasted revenue data, operating strengths and weaknesses, external drivers, competitive landscape, market share for major companies, and industry benchmarks. U.S. reports are fully updated three times per year on average.

OneSearch is a web-scale discovery tool for finding millions of articles, books, media and more using a single search. Includes the UH Voyager Catalog plus a huge index of academic journals on most topics. Also includes conference papers, maps, government documents, music scores, DVDs, archives & manuscripts, and more.