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Business Research Guides   Tags: business  

Last Updated: Apr 19, 2012 URL: http://guides.library.manoa.hawaii.edu/business Print Guide RSS UpdatesShareThis

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Consumer Behavior Data

  • SimplyMap  
      
    Mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Includes consumer behavior data from Experian Simmons (60,000+ data variables, including over 450 categories and 8,000 specific brands.)
  • SimplyMap - Tutorial
    Basic steps to get you started with mapping and reporting on thousands of variables.
 

IBISWorld industry reports

  • IBISWorld (U.S., Global and China Industry Market Reports)
    UH Manoa Library subscription includes the Core NAICS US Industry Market Research Reports, Global Industry Reports, and China Industry Market Reports. Identifies business operating risks and opportunities within 700 industries at the 5-digit NAICS level. Reports include supply chain information, forecasted revenue data, operating strengths and weaknesses, external drivers, competitive landscape, market share for major companies, and industry benchmarks. U.S. reports are fully updated three times per year on average.
 

Library Contact

David Flynn
UHM Librarian for Business, Economics and Travel Industry Management

david.flynn@hawaii.edu
(808) 956-2621

If you post a message while I am offline or away from my computer, you must provide contact information (email address or telephone). Or, just email me directly, david.flynn@hawaii.edu.

 

Consumer Lifestyle Data

  • SRDS Local Market Audience Analyst
    Provides demographic and consumer lifestyle data by U.S. county or metropolitan area (DMA). Print or export data and maps. Includes consumer behavior and lifestyle data from Experian Simmons and Nielsen Claritas; Lifestyle Analysis Reports; and PRIZM Reports (household and lifestyle characteristics). Note: REQUIRES Internet Explorer on Windows PCs. At the welcome page, select "Click here to access SRDS Services." Then select Local Market Audience Analyst.
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